We developed a strategic brand system for Baky Hospitality Group, one of Egypt’s premier luxury F&B operators. Our work included defining the group’s core identity, creating brand guidelines, and delivering cohesive visual assets across all its venues. From uniforms and packaging to signage and social media presence, we ensured consistency while allowing each sub-brand (like Sachi, Lexie’s, and Kazoku) to maintain its unique character within a unified, premium hospitality experience.